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Mark Dawson with James Blatch: Best-Selling Indie Author and Rookie Novelist team up to talk Self Publishing with key players in the industry.

Oct 20, 2017

This week’s highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]